After making the decision to start a blog the next question is often: which platform do I choose? In the past, your main options have been Wordpress and Blogger. But now, there are more options and I knew I had to give Squarespace a try.
A few months ago, I decided to test it out. I was hooked almost immediately. Why? Because it was so dang easy for me to manipulate and control my blog the way I wanted to without having to talk to a blog designer each and every time I wanted something changed. But wait, there's more.
But could I really do it? As someone who's owned both a Blogger and Wordpress blog I wanted to see if the Squarespace platform could really hold it's own. I scooped up the free 14-day trail and realized that this was the real deal. I'll explain.
Why I Chose Squarespace
First, I want to say that I'm a creature of habit. I use Blogger every.single.day. It's very easy and it does what I ask. I use Wordpress in jobs that I've held and I actually own a small Wordpress blog as well (betcha didn't know that!). So let's get down to it. Why I ultimately decided that Squarespace was the answer.
The first thing you do for a website is design it. You want it to look pretty when people read it, right? Well, I do. You want it to be easily accessible, aesthetically pleasing, and most of all easy to read. (Check out 10 Things Every Successful Blog Needs.)
Squarespace knocks this out of the park and then some. I designed my entire site without a blog designer. Why is this so important to me? Because things change.
One day I might want to have a new tab that talks about Social Media. Or I want the sidebar to now be on the left. I can do that all on my own with Squarespace.
Blogger requires that you have an understanding of some code. Really if you want your blog to look nice you need to either: buy a template that you cannot change or hire a designer that you'll have to then ask for all of eternity to make changes.
Wordpress takes it a step further. Wordpress isn't just a hosting site, it's a content management system that demands your attention to update regularly. Wordpress is one of the most challenging to manage since in addition to HTML and CSS there are also plugins. That's not to say that's bad, it's just not very user friendly.
I don't know about you, but I really like fact that this is all me and changes when I tell it to, without breaking. I am not a designer but Squarespace allows me to cultivate how I want my blog to look.
Squarespace is not the cheapest thing out there. Blogger is well, free. Wordpress has two options of free or paid but in order to really use it's capabilities you need to pay.
Squarespace falls in the middle but there's also the added bonus of customer support. I contacted them with a question and they got back to me in 45 minutes. That is unheard of!
In this digitized age, it's rare to find a company that cares enough about it's consumers at that level.
As I stated before, Squarespace makes it easy to design. But what about Blog? Of course, it take some getting used to, it's different than Wordpress or Blogger. But I like it.
My favorite part is that Squarespace sizes every single one of your images correctly. For me, this is huge. I spend a lot of time editing photos just to make them all the same size. Days of doing that are now gone. In fact, now I can edit my photos right from Squarespace, since that's already built in - cue applause.
Blogger and Wordpress cannot do this. In fact, sometimes I plug in coding just to size my images in Blogger.
SEO and Social Media
Squarespace has SEO built in. Like I mentioned before, you can edit photos from the platform. But you can also add SEO friendly tags seamlessly. It works directly with Instagram, Pinterest, Twitter, and Facebook. You simply add in your social media and the icons work directly on your blog.
I's responsive. Squarespace automatically transitions based on the size of your screen. Whether it's a PC, Mac, tablet, smartphone or whichever. You can also see how it will look at any time, on any device.
The Game Changer
Squarespace does a few things that other sites don't do. The first is the announcement bar. Built right into Squarespace are announcement bars that you can enable quickly when you want to make something that catches reader's eyes immediately.
Second are the Cover Pages. These are powerful tools that act as the host page of your site (go to bloginbetween.org right now and you'll see!) There are so many options and you can change them up whenever you need. Blogger and Wordpress just don't offer these tools.
Squarespace has really made it easy for me and I don't think I'll turn back! Would you ever try Squarespace?